Today, like much of the music (and photographic) industry, things have changed dramatically.
With commercial budgets slashed, and with record companies no longer supporting artists with more than very simple, low budget music videos, their has been a shift toward doing more for less.
In the Videographers Guide to Music Videos young directors, videographers and editors who are still making music videos (although not necessarily making a living off of them), detail what’s going on in the industry in this fascinating short documentary.
The Videographers Guide is being described as it’s creators as a “documentary web series documenting young filmmakers as they produce short videos for the web in a variety of genres. The makers of the series are aiming to pull back the veil that shrouds the new media landscape by providing valuable information from other filmmakers who are on the front lines. The goal is to present this information in a compelling, stylistic way that is as informative as it is entertaining.”
All but the biggest of artists today have little to no budget for their music videos, and even the biggest of artists are choosing to do things on the cheap – either because of budgetary constraints, or because actually, creatively things have changed. In a way to get their audience ever closer to their “product” (namely the artists themselves), music videos have actually begun to embrace more of a home-made/low budget aesthetic. Recent examples include Robin Thicke’s ‘Blurred Lines’ simple minimalist video. Gone are the lavish backdrops of a bling lifestyle and instead we have a very simple white background and simple lighting. Very clean, very minimal, very cheap to produce.