In mid-July, Nielsen reported that more than 10.2 billion videos were streamed in the U.S. alone in June 2010, a 1.3 percent increase over the number of streams year-over-year and a near 4 percent increase over the previous month. Video is big business and as users expect more from the ’Net experience, new demands will be placed on Web professionals.
The list of benefits that video marketing provides is long and the proof extensive. For instance, retail site visitors who view video stay two minutes longer, on average, and are 64 percent more likely to purchase than other site visitors (comScore, August 2010). When used in e-mail marketing, video has been shown to increase click-through rates by more than 96 percent. (Implix 2010 Email Marketing Trends Survey). Rich media ads containing video increase purchase intent by 1.16 percent and drive success more than four times that of Flash animation (DoubleClick, The Brand Value of Rich Media Ads, June 2009). If video impacts the e-commerce, e-mail and design industries, count on it impacting your industry vertical as well.