With a well-executed demo video, your product will stand out from other similar products because your audience will know it, remember it, and understand the way it works. An effective product promo video has your best 30 second sales pitch given by a professional voice-over talent, beautifully eye catching motion graphics, motion picture cinematic shots of your product not images of them, highlighting features, advantages and call-to-actions.
A good new product introduction video supports a certain perception of your company – as professional and high quality. There are good reasons to make low-cost, in-house video, but a new product introduction video should be professionally-made.
We specialize in designing and creating videos that help you increase conversions and sales. Our product advertising videos are specifically designed to target your product or service niche. We highlight your product or service in a beautiful and engaging way. We understand that a high quality product video needs to contain the best possible 30 second sales pitch for that product or service given by a professional voice-over talent.
35nd Annual Telly Award Winner
35nd Annual Telly Award Winner
Del Padre Digital’s crew has a diverse set of backgrounds including creative advertising, film production, music videos, and visual effects. Pro HD cameras? DSLR’s? Not here our cinematographers shoot on 4K (seven times larger than HD) digital cinema cameras that produce superb dynamic range, the widest color gamut, and pristine image quality. All of this tech talk might not mean much to you so view our sample videos and you will see these promos are something you would expect to see on TV.
Our turnaround time is lightning fast. We love what we do and do what we love. Our prices are also extremely affordable, especially when you compare our quality with other product video production companies of the same caliber.
Our video production studio is tricked out with eyebrow-raising features like easy load-in, roll-up doors for quick and dirty vehicle access, and a 50′ x 50′ Sound Stage with 16′ Grid, 35′ X 27′ Two-Wall Hard Cyclorama, and 3 Phase, 200 amp per leg power.
Why Use Online Video Production?
More and more, videos are becoming the primary way of communicating online. A video is a terrific way to showcase your products, services and key members of your company. The use of video on your site and as a marketing tool on other sites (including the hugely popular YouTube) is a great way to publicize your company and to enhance your company’s presence on search engines. In fact, video click-through rates are far higher than image format ads, and websites that provide videos on their site tend to have a higher rate of repeat visitors.
The benefits of product promotional videos are huge and include:
Provide the information you know your clients, prospects, or visitors will need. Bring up the issues that inspired you to create your product and show how your product will solve them effectively.
Promote your product effectively: your solution may be complex but how you explain it must be simple if you want people to listen. A new product demo video will make sure your audience finally understands why are you so great for them.
Increase your conversion rates: your visitors are impatient. You have a few seconds to grab their attention before they move on to the next web page. A great demo video will catch their attention and will encourage them to buy your product or subscribe to your service.
How many times do customers call your support line with questions like “How does it work? What do I do with this piece of hardware? How do I get it to connect to the Internet?” A good product demo video shows customers how to set up and use the product they purchased from you, so they don’t have to call your support line.
Customers hate having to call your support line to ask how to set up the product they just bought from you. They hate navigating your phone menu, they hate finding out your support line is only open during business hours (meaning they’ll have to wait until tomorrow [or Monday] to get help), and they especially hate having to ask for help for something small. Making a good product demo video available online is a great way to give your customers the help they need, in a format they’re starting to expect.
The world of Video Marketing continues to grow and your company has the opportunity to grow with it. Here are 50 video marketing statistics that you need to be aware of for 2013.
Video was the fastest growing form of ad format in 2012. According to ComScore, 45.4 percent of users viewed at least one video online over the course of a month. 86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth.
By next year video ad spending will increase from $1.97 billion to $5.71 billion. Each day 100 million internet users watch an online video. According to Rhythm and Insights, combining video with full page ads boost engagement by 22%. 90% of user say that seeing a video about a product is helpful in the decision process. 75% of executives watch work-related videos on business websites at least once a week.
More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. 65% of executives visit the marketer’s website after viewing a video. According to ComScore, the average user spends over 16 minutes watching online video ads every month. One minute of video is equal to 1.8 million words.
According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. According to NIELSEN Wire, 36% of online consumers trust video ads. 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
Online video advertisers prefer pre-roll ads by a 3:1 margin over the next most favored format according to Break Media. By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media. Video ads make up 35% of total online ad spending according to Break Media.
According to NIELSEN, YouTube attracts 136 million unique viewers per month. 147.MM Americans watch video on the internet, according to NIELSEN. According to Tremor Video, 75% of online video viewers have interacted with an online video ad this month. 87% of online marketers use video content according to Outbrain.
According to ComScore the average user is exposed to an average 32.3 videos in a month. 46% of users take some sort of action after viewing an ad, according to Online publishers association. After watching a video, 64% of users are more likely to buy a product online, according to ComScore. 72 Hours of video are uploaded to YouTube every minute, according to YouTube. Comedy is the most popular form of online video content among all viewers at 39% according to Burst Media. 33% of content viewed is about the news according to Burst Media. 31% of videos viewed deal with music according to Burst Media.
According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without. 1/3 of all online activity is spent watching video. According to Forbes, 59% of executives would rather watch video than read text. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly. According to VINDICO, 80% of online video ads are abandoned withing the first half of the ad.
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