Netflix entrusted Del Padre Digital in the full commercial production of a YouTube thirty-second commercial that sells the difference between the “instant” availability of a Netflix movie versus a competing format, in this case, brick-and-mortar video stores. “Instant” is the message here, so we went with kinetic typography and a voice-over with a little more “pep”.  The actual script that we wrote, however, was what won Netflix over, especially after the titular line and casts the memorable “hook”.