Lego has been a longtime client of Del Padre’s, starting with the Virtual Showroom, or VSR. The VSR completely revolutionized the way Lego sale agents conduct business, allowing them to show samples, broadcast media, sales documents, and create orders. The project was a featured cover story of the national industry magazine Studio Daily and an Adobe Case Study.
According to Jill Provencher, national merchandising support manager for LEGO, “The Virtual Showroom has moved the focus of the field selling initiative from a paper-based environment with many limitations to a computer-based environment with limitless possibilities. The professional presentation, integration of multimedia, and efficiencies created within the order and delivery process has made a major impact on how we sell product”.