3D Product Animation bring product designs to life for clients and global consumers.
Illustrate complex designs with 3D Product Animation , assemble, explode and move around or into the design. 3D Product animations have virtually no limits. 3D Product Animations are a perfect way to enhance your web presence and create interactive displays for trade shows and sales presentations.
3D product animation is an affordable technology for quickly and realistically depicting products or architecture visually. When a product, program, or concept is still in its early stages 3D product rendering and visualization can be used to create compelling imagery to tell the story. Besides being great for marketing, 3D product animation saves prototyping time and expense, and it lets users see physical conditions not obvious in 2D.
Gone are the days of 3D product animation as a novelty and also passed are the days when it was reserved for feature films or large, well-heeled corporations. Today, 3D product rendering services can be tailored to the needs of nearly any organization in a number of ways, and can also have some specific, measurable effects on a company’s growth. Research has shown that the availability of interactive 3D product presentations instead of still images affect some important aspects of buyer behavior, including the amount of time spent examining products and purchase likelihood.
Using what’s called a wire-frame model, the principles of geometry, and an extensive process of lighting, shading, texturing, and eventually rendering an image, digital artists can create photo-realistic images that in many cases are almost impossible to discern from an actual photograph. Different materials, colors and lighting can be evaluated on a design in its proposed environment without ever producing a prototype.
Photo-realistic 3D product animation can be created from sketches, photos, sample drawing, customer-specified dimensions or CAD formats. CAD systems depict data exactly and generate usable images, but the images generally look very computer generated and obviously not “real”. The environments the product can be placed in are often less than stellar in most CAD programs. To make the image photorealistic, the rendering program has to mathematically calculate real world governing physical equations of light transport. This aspect is often not in the capabilities of the product designer, but needs to be capitalized on visually.