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Today we’re presented with images in movies, on TV, and in the press that are of such good quality we don’t even think to consider whether the picture is of something that exists in reality or if it was generated by computer software. Movies can be considered as being at the high-end of the range of uses for computer generated imagery that mimics real-life, but there are many more day-to-day examples that challenge our ability to tell what’s real and what’s not.

3D rendering and visualization is an affordable technology for quickly and realistically depicting products or architecture visually. When a product, program, or concept is still in its early stages 3D rendering can be used to create compelling imagery to tell the story. Besides being great for marketing, 3D visualization saves prototyping time and expense, and it lets users see physical conditions not obvious in 2D. Read More..

Autodesk recently used a few of our renders for their “Fake or Foto” Challenge. Spend a few minutes with our reality check and see if you can tell the difference…

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