So I caught History’s ‘Vikings’ Season 2 Promo the other night and while I never heard of the show I found the spot to be excellent. Yes the cinematography and effects are beautiful but what really makes the spot is the music.

The 30-second season-two spot, set to the haunting Lorde tune “Glory and Gore” is an excellent example of how important the right music makes in motion pictures. Would another track have worked for this promo? Sure, but I don’t think they could have made a better choice.

When I am working on a promo music selection is one of the most time consuming parts of the process. I will preview hundreds of tracks even after hearing many that would work but I always think the next one I find would be the one.

The point is when choosing music for a promo take your time, keep looking for the right one, the one that will make or break the spot.

Listen to LORDE “Glory and Gore” Below