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This two-minute video production is titled ‘I Am MODE,’ and promote’s SpeakerCraft’s ‘Music on Demand Experience’ product, unveiled last year. The home sound-system connects various digital devices such as iPods or satellite radio units to numerous programmable keypads throughout a home or business.

Del Padre Visual Productions shot the footage for the spot on location in Riverside and Irvine, Calif., using technology most often seen in the production of motion pictures. 35 mm lenses were used with a high-definition digital video camera, for instance, to give the footage a more realistic depth-of-field. In addition, the commercial’s  two actors, dressed as a MODE  key pad and an older model key pad and engaged in conversation regarding MODE’s many features, were shot using green-screen technology  and later super-imposed on a realistic, home-like background.

DVP won a Bronze Telly for direct marketing via online programs, segments, or promotional pieces, submitting  this Web-based commercial created for the Riverside, Calif.-based Distributed Home Audio manufacturer  SpeakerCraft.