George Video
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When Chestnut Hill Sound was ready to launch George, their brand-new digital audio playback system, they called on DVP to provide a full branding effort in the form of a video to introduce the product, that was recently awarded Best Of Show at MacWorld 2007.
From concept to copy, narration to completion, DVP created 3D Maya animations of the product with live action video that was captured with 35 mm Nikon lenses through a Redrock M2 equipped Panasonic HVX200 HD camera. Targeting 90 million iPod owners, the spot was intended to focus on the quality and unique features of George by providing an upscale and refined branding message encapsulated in a clean high-end visual.