By now, we’ve all heard of iPods and podcasts. But what’s a PodCamp?

PodCamp is one example of an ‘unconference,’ or unorganized conference, at which participants choose the topics they’d like to discuss. It’s geared toward new media enthusiasts and professionals of all types, including bloggers, podcasters, YouTubers, social networkers, as well as the people who read, watch, and listen to them.

This month, PodCamp will come to Western Mass., Del Padre Digital’s home base, for the first time. On Saturday, March 28 from 9 a.m. to 5 p.m., members of the marketing, business, design, technology, and music industries will gather on the second floor of the mixed-use, retrofitted mill building Open Square in Holyoke for an unconference that aims to promote education, innovation, and collaboration between technology and media professionals.

There is no agenda at an unconference, and the list of potential topics is virtually endless. However, sessions often include a ‘social media 101’ and an overview of current and emerging new media tools. Attendees are encouraged to bring laptops, power strips, and cameras, and can come and go as their schedules allow.

About PodCamp WesternMass

PodCamp WesternMass is a community-based ‘unconference’ modeled after a popular meeting concept in new media. The first PodCamp was held in September 2006 in Boston, and the trend is now spreading across the world due to the spreading preponderance of social media.

Forrester Research of Cambridge, Mass. predicts that spending on interactive technologies will grow to $61 billion by 2012, and that social media (podcasting, blogging, and services such as Twitter, flickr, Facebook, etc.) will drive emerging channels to $10.6 billion.

PodCamp WesternMass is spearheaded by Morriss Partee, owner of EverythingCU.com, an online resource for credit union marketing professionals; Tish Grier, Chief Community Officer of Placeblogger.com and a hyperlocal and citizen journalism aggregator and blogger, and Jaclyn Stevenson, freelance writer, Public Relations Specialist with Winstanley Associates in Lenox, Mass., and founder of the online blogging community Thirty-something Bloggers.

The event is designed for anyone interested in the online world to share ideas, hear from industry experts, and participate in discussions. New media marketing experts predict that businesses can thrive if they embrace social media and conversational marketing methodologies.


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