Del Padre Visual Sees Red

It’s been a while since we have been in touch with an update. Things have been crazy busy! I hate to dump all this on you at once but I want to share some of the exciting projects we have had the opportunity to work on for the last few months and introduce you to an exciting new technology that has to be the most important innovation in digital video to date and we are thrilled to be able to offer it to our clients.

We worked on two videos to be shown at the Paris Air Show for Barnes Aerospace and Hamilton Sundstrand during the summer. Our friends at Proficient Audio have been keeping us busy, working on a group of videos to introduce their new products at the 2007 CEDIA show. You can view the videos here on the new Video Dashboard that we just completed.

Mark and Joe had a chance to shoot video for long-time collaborator Brad McLain, on a “zero-gravity" aircraft flight that creates temporary weightlessness. NASA has used this method to train its astronauts for the last 45 years and it's the same way Tom Hanks floated in Apollo 13.


The Northrop Grumman Foundation has teamed with the Zero Gravity Corporation to develop the Weightless Flights of Discovery program. The program is designed to inspire students to pursue science and technical careers by inspiring their teachers first. DVP's footage will be included in a documentary McLain Science Education is creating about the program.

Nino was an in-studio guest on The Howard Stern Show for the Riley Martin site we launched in June. Riley Martin is a well-known author and radio host. Martin is the author of The Coming of Tan, a book that describes his life and his alleged abduction by aliens. He currently hosts The Riley Martin Show on the Sirius Satellite Radio channel Howard 101 and Artisfirst Radio Network.
We just started a three year project for the Space Science Institute. STEPS (Science Theater Education Programming System) is funded by a grant from the National Science Foundation. When completed, STEPS will allow museums across the country to create multimedia presentations that will be shown in their museum theatres with an estimated target audience of over one million viewers in the first 5 years.

Now for the exciting new revolutionary technology that I mentioned.



It's called The Red One Camera. And ours is on the way. To say this camera is groundbreaking would be an understatement. Here's some background.

When James Jannard, the billionaire founder of the eyewear and apparel company Oakley, set out to create a new video camera with a 4K sensor that rivals the definition of 35mm film and image quality that exceeds anything else available today, everyone said it couldn’t be done. After all if the big boys like Sony and Panasonic only produce cameras with maximum resolution of 1920X 1080 pixels how would a sunglass maker create a camera with a 4520 X 2540 resolution? Compare that to the super high end 2K Genesis and Viper cameras that many feature films are being shot on. The difference is four times the resolution (see chart below).


Well after 5 years and a lot of public bashing that this is and always will be “Vaporware” the cameras are finally shipping. Well kind off at least. They have been taking reservations for the camera for years and only 100 have been shipped so far. We should get our hands on ours in June. The Red One Camera is the future of Cinematography.

Typical high-end HD camcorders have 2.1M pixel sensors and record with 3:1:1 color subsampled video at up to 30fps. Red delivers 12M pixels at up to 60fps and records RAW, or 2x over-sampled HD in 4:4:4 or 4:2:2. That’s more than 5 times the amount of information available every second and a vastly superior recording quality. With the Mysterium™ Super 35mm cine sized (24.4 x 13.7mm) sensor, RED gives you the same breathtaking Depth of Field and selective focus as found in film cameras. Mysterium™ boasts a greater than 66db Signal to Noise Ratio thanks to its large 29 sq. micron pixels. And 12,065,000 pixels deliver resolution that can only be called Ultra High Definition.

One of the first real field tests came from recruiting veteran filmmaker, Peter Jackson to test two RED camera prototypes named “Boris” and “Natasha.” The result was a film called Crossing the Line. Here’s a clip.

Steven Soderbergh, director and cinematographer of Ocean's Eleven, Traffic, and Solaris, said "This is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand...I know this: RED is going to change everything."

Soderbergh’s making two new movies (Guerrilla and The Argentine) with it; the upcoming Angelina Jolie assassin-fest “Wanted” was shot with it and, from the trailer, looks visually amazing…

What this means to you is that your corporate video or television commercial will look more like a major motion picture or a national TV spot .

Nino Del Padre and Riley Martin guests on Howard Stern Show

Del Padre Visual Productions president appeared as an in studio guest with Riley Martin on the Howard Stern Show on July 17, 2007. Riley and Nino where on the show to promote Martin’s new website http://www.rileymartin.com/ that Del Padre created along with new products including the popular Riley Martin Talking Bobblehead.

Howard himself was impressed with the new website design “I went on rileymartin.com the other day and it is some website, there is a film on there that is quite good, it’s very big. It makes Riley out to be Superman” said Stern. “You did a great job on the website, congratulations” Stern said to Nino Del Padre.

Nino Del Padre, Eric “Eron” McCauley and Howard Stern.


Eric “Eron” McCauley, Riley Martin and Nino Del Padre.

Stern show co-host Fred Norris was also excited about the new website “Did you look at the new website? It looks like a fu**ing motion picture screening, it’s unbelievable!” Norris said to Gary Dell'Abate on the wrap-up show.

The Riley Martin Web site and e-commerce projects were first lauded on "Howard Stern News" after a one-page introduction of the site, rileymartin.tv, went live. Del Padre took the project on himself, creating a dynamic teaser that blends video and Flash animation and resembles a movie trailer.

Nino Del Padre, Robin Quivers, Victor “X” and Riley Martin.

The site features other products produced by DVP, including an audio book of Martin's novel, The Coming of Tan, as well as a Riley Martin ringtones, and talking bobbleheads. Riley Martin merchandise including t-shirts, mugs, and bumper stickers is also available for sale on the site.

Martin is one of the Stern show's more colorful characters. He is the author of "The Coming of Tan." His television and radio appearances on national programs including Coast to Coast AM, Jerry Springer, and London, England's Resonance 104.4 have earned Martin a cult following and a place in pop culture history.


Nino Del Padre, Ronnie “The Limo Driver” Mund and Riley Martin.

DVP Shoots Riley Martin Video

Riley Martin is a New Jersey resident, a former sharecropper, and a true believer in the knowledge he accrued during an alien abduction several years ago.

He's also a regular on The Howard Stern Show, and he's amassed plenty of fans in recent years -- some because they enjoy his stories of extraterrestrial jaunts, and others because they've heard the Riley Martin prank calls on Stern.



It's not so much of a logic jump as it seems; Martin has, over the years and through various T.V. and radio appearances, parlayed his space-travel induced visions for the future into a marketing vehicle that is chugging nicely along. DVP signed on to produce his new Web site, and saw their own site's hits skyrocket shortly after its launch, which also garnered some praise and valuable air time on Howard Stern News.

Martin visited DVP to record portions of the audio version of his book, The Coming of Tan, and to add a few new components to his merchandising repertoire. In addition to the book, t-shirts, and other items, DVP also produced some Riley Martin ringtones and outgoing answering machine messages. We shot Riley on green screen for videos that will be featured on http://www.rileymartin.com/

New Riley Martin site featured on the Howard Stern show.

The new Riley Martin website that we have been working on was featured on the Howard Stern Show this week. The Howard 100 news team said "Rileymartin.tv, you've got to check it out. Somebody creating what's billed as the Official Riley Martin site and doing one heck of a job on the design of the introduction"

Featuring information on The Coming Of Tan Audio Book, Riley Martin Symbols, Riley Martin Show Archives, Howard Stern Parodies and video downloads. Official Riley Martin merchandise including t-shirts, mugs, bumper stickers and much more coming soon.

Stay tuned to Howard 100 for an exclusive news story about the new site next week. Check out the site for yourself at http://www.rileymartin.com/ and be sure to sign up for news updates!